FAQs

What exactly do you do?

We help artists share their work with clarity, intention, and strategy. That includes PR, release campaigns, storytelling, press outreach, content planning, and overall creative direction for how your project is presented to the world. Our goal is to amplify your voice, not change it, and build pathways that connect your music with the people who will truly care.

Who do you work with?

We primarily collaborate with independent artists, emerging musicians, and creatives who value thoughtful storytelling over fast hype. If you’re committed to your craft and want a partner who cares as much as you do, we’re probably a great fit.

What does the partnership look like?

Every project begins with a strategy meeting where we get to know your story, goals, and vision. From there, we build a custom plan and guide you through each step; from timeline planning to outreach, pitching, content support, and reporting. We stay connected throughout the process so you always know what’s happening and why.

How far in advance should I reach out?

Ideally, 6–8 weeks before your release for smaller campaigns and 2–3 months for album or full-scale campaigns. The more time we have to build your narrative, gather materials, and map a thoughtful rollout, the stronger the campaign will be.

Do you guarantee press placements?

No — and no ethical PR agency can. What we do guarantee is strategic positioning, carefully researched outlets, thoughtful storytelling, consistent pitching, and communication that gives your music the best possible opportunity to be heard.

What do you need from me as a client?

Honesty, communication, and access to your world. We need your music, visuals, project details, goals, and anything else that helps us understand your story. We’ll guide you through what we need, and we handle the heavy lifting so you can focus on creating.

Do you offer one-off services or only full campaigns?

Both. If you just need a bio, an EPK, or a press list, we can help. If you want a full campaign covering strategy, pitching, content planning, release management, and ongoing support. We’ve got you there too.

What makes your approach different?

We don’t believe in one-size-fits-all PR. We take time to understand the emotional and creative core of your music, then build a campaign that reflects who you are. Every pitch, timeline, and strategy is crafted with intention, care, and collaboration. We’re here to be a creative partner, not a factory.

How do payments work?

Most clients choose a retainer or project-based fee depending on the scope. We’re transparent about pricing from the start, and there are no surprise add-ons. Payment plans are available for certain services, especially for independent artists.

Can you help with social media or visual content?

Yes — we can help with content calendars, messaging, caption support, and creative guidance. While we don’t shoot or design visuals ourselves, we will help shape the narrative, plan your rollout, and ensure your online presence matches the vision you are creating.