Living in LA is both a blessing and a curse for musicians. On the one hand, you are in close proximity to everything you need to become an “overnight” sensation. On the other hand, almost everyone you bump into in a coffee shop is a musician or producer trying to make it big.

This guide lays out the fundamentals of self-promotion and shares advanced strategies independent artists can use to grow their audience, increase their visibility, and build lasting careers, all without signing a record deal.